World’s First Edible Six-Pack Rings Feed Marine Animals Instead of Strangling Them
Like the turtle below, millions of sea life animals are being hurt or worse each year because of plastic and other pollution in the sea. There's reason for hope, though, as one microbrewery has just introduced a potential solution.
Florida-based Saltwater Brewery has worked with ad agency We Believers to design the world's first edible six-pack rings, in the hope that rather than strangle marine animals, they might feed them.
The brewery claims that it now wants to replace all of its six-pack rings with the edible ones, which is about 400,000 cans per month. A mass-produced batch is expected to cost from 10 to 15 cents per unit, which is a bit more expensive than conventional six-pack rings.
The brewery remains optimistic that other brewers will join the cause, and if enough breweries begin using the edible six-pack rings, the cost will come down.
“If most craft breweries and big beer companies implement this technology, the manufacturing cost will drop and be very competitive compared with the current plastic solution, while saving hundreds of thousands of marine lives,” We Believers co-founder Gustavo Lauria said.
Except for being completely safe for wildlife, the product is also 100% biodegradable as it is made from recycled materials, such as wheat and barley that are left over from the brewing process.
Watch the video below to learn more about edible six-pack rings.
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World’s First Edible Six-Pack Rings Feed Marine Animals Instead of Strangling Them Reviewed by matt on 13:35:00 Rating: